Off-Page SEO: Link building and popularity

Off-page SEO is search engine optimization efforts from outside websites.

Optimizing of the website, or on-page SEO alone is often not enough to get a high ranking in the search results. Especially for new websites that haven't had the audience, unless the competition is the key word is quite low.

Why backlinks are very important

understand the importance of off-page SEO, I will explain a bit about the relationship between search engines and links.

Search engines like Google have a booth that served to do the crawling on the internet. Google's crawler, Googlebot name

Googlebot is moving from website to website through links listed on every page of the website. From the data collected by Googlebot, disusunlah index and the order of the ranking of a website.

Because Googlebot uses links as navigation can, websites that have links from outside will have a high priority. More and more and the higher the quality of the link, then the better ranking the website anyway.

This is why links from other website (backlink) play an important role in SEO.

Link building strategy is wrong

No. blackhatOff-page SEO has a dark side in it.

There are people who want to raise the rank of the website, but are too lazy to create quality content and do marketing, instead they only rely on link building.

Link building is supporting the content of the website, without having good content, we recommend that you don't do link building. Because besides the useless, the result can be a penalty from Google.

A good link building process is always associated with marketing and content marketing. Not through spamming and use of bots or software automation.

There are several forms of backlinks is not frowned upon by search engines because it is often abused.

Here are some of them:

1. Exchange links. A way that is very popular in the middle ages to the end of 2000an, exchange links directly did not provide positive benefits again.
2. Buy link & use backlink. Buying links is indeed likely could raise the rank quickly but usually do not last long because you will be exposed to penalties from Google.
3. A comment on the blog & forum. The links you get from comments on the blog does not provide great benefits, as well as the forum. But both often becomes spam.
4. Auto-approve links. Any form of link that is not through a moderation from the website owner. It means that link directly to appear when you enter your website address.
5. Using software bloat. There are some software/tools that could be used to get the link automatically, but the link you get low quality and thus can damage the website.
6. Private Blog Network. This means that a set of blogs that are owned by 1 person who only functioned as the main website backlink to feed them. Google actively punishes blog networks like this.
7. Spam. In any form, the technique of spamming will not provide positive benefits for you.

Links obtained in ways above are typically of low quality. The results of the maximum you can get is ranked high in the short term, and then charged a penalty by Google.

Because it's better to avoid this kind of technique.

Same is the case with on-page SEO, quality is very influential. Off-page SEO even more sensitive to quality.

That is to say like this.

If you have a website and the content is good, if you do off-page optimization which violates such techniques above then you will not be spared from punishment.

Because of the importance of link building, then further guidance to get quality links will be discussed in the next chapter.

The relationship between content and backlink

Content = on-page, backlinks = off-page. What is the relationship between content and backlinks?

Very there. The following quote from Bing.

If the value that you have worked so hard to instill in your site is evident to them, they will assist their own customers by linking back to your site. That, my friend, is the essence of link building.

Roughly it means like this,

If your website does have a value (the value) and the value is seen by other people, then they will be happy to provide a link to you. This is the essence of link building.

To give you value, then you must have quality content. To show the value of this to other people, you have to do marketing content.

So content marketing is the "source" of backlinks for you.

Social media and off-page SEO

The effect of social media on SEO is the debate that there is no end.

Some people say influential, some say only influential, Google + the rest says there is absolutely no effect.

So actually important is social media marketing?

Essential.

Although it has nothing to do with SEO. Social media is one of the best ways to introduce your website to many people.

As discussed above, in addition to having quality content you also must show this content to others. So from that social media is a great place for this.

When other people see your content, and are interested, they can so be back recommends you to others with the share, like, and so on.

This is why you need to be active in social media to market your website.

Off-page ranking factors for SEO

Off-page SEO is a game website popularity. In determining the popularity of a website, Google uses a variety of factors.

We already know that backlinks are the main factor in the off-page SEO. But not just any backlink give positive impact.

This is a deciding factor in spite of the outside website.

1. Quality backlinks

A quality backlink gives a far more powerful influence than not qualified. But what determines the quality of backlinks?

• The reputation of the website
• The liveliness of the website
• The similarity of topics
• Backlink placement in website
• Dofollow nofollow &
• In common language
• Age of backlinks

Regarding placement, backlinks have the best quality is placed within the text. The term contextual links.

This is because Google is reading what the content of the text surrounding the link and decide in the context of what that link was installed. As a result, your website will get points for that keyword.

2. Anchor text in backlinks

The anchor text used in the link read by search engines as keywords. The website you get extra points in the text that is used as the anchor.

However, the use of anchors in the same over and over again will not provide a positive impact again.

You need to know when in the 1 page there are 2 links towards your website and both have different anchor, then Google's use of the first anchor.

3. The number of backlinks

The more backlinks you get, the better.

But not only that.

The quantity should be in line with the quality. If you just get a backlink from a website that doesn't have a reputation, it doesn't count as a positive factor.

4. Diversity of backlinks

There are several types of backlinks, one of which mentioned above i.e. the contextual links. In addition, there was more like a blog comment, profile, bio, widgets, advertorial, directory, etc.

Too much use of one type of backlink will not provide an optimal effect.

Logically, if we get backlinks naturally then kind of backlink will vary. This is why search engines using diversity as a factor.

5. Social reputation

Google could understand sentiment in any comments. That means every time your website appears, then appears the negative comments from others, it will be bad.

And vice versa with the positive sentiment that impact positive.

6. Social activities

Websites that are active in social websites such as social media and social networking mean popular.

The social activity of a website can be seen by measuring instruments in the form of a number of shares to social networks. But remember again with positive and negative sentiment.

7. the user's personal Factors

Since Google implemented a personalized search, the search results in the same keyword can be different for each Google account.

This is influenced by several factors such as:

• Ever-whether or not a user visits a website
• The level of satisfaction of users of a website
• Country and language
• Whether a website is never shared with her friend

You need to know that search engines are never issued an official list of the factors that have an effect on the ranking, therefore the above factors obtained empirically.