Content Marketing as a major part of SEO strategy

In this guide you will get acquainted with the most important part of any SEO strategy:

Marketing content.

SEO and content marketing today as the two sides of a coin.

If in the past, mistakes happen often a content marketer doesn't pay attention to SEO. Similarly, a practitioner of SEO, do not pay attention to the content.

Both parties are equally considered useless.

As a result, the website development process is not running optimally.

The right marketing content strategy and assisted the search engine optimization is the key to success of the website and your online business.

In fact, almost any form of online marketing that relies on SEO will depend by content.

After reading this guide, you – as the SEO practitioners – such a mindset will have content marketers ... and vice versa.

What is content marketing?

Content marketing is the marketing efforts made by way of providing content that is helpful to other people with the intention that they should get to know your business.

This marketing technique is very popular, we can see a very rapid development in this graph:

Although the new term known in 2011-2012, but the practice was done a long time ago.

Examples of its application:

A fitness supplement product to publish content that contains a pattern of exercise and diet for muscle development. Thus people looking for information about the content of yesteryear will arrive to suplemennya product sales website.

From here you can already see little to do.

A content marketer requires knowledge of SEO so that its content can get good rankings in the search engines ... because Google is the biggest traffic source.

Then how about instead?

Modern SEO is content marketing + SEO

From the time it first, people who are enthusiastic about SEO is always trying to find the cracks how the website can get a high ranking on Google.

Whether it's toying with keyword, backlinks, as well as a social signal.

(the last two terms are discussed in the next chapter)

But the key to SEO, for now and in the future, can we dismantle by way of seeing what was actually in it all the parties want.

AADA 3 parties in SEO: the user, the website, and Google.

This is what we all want:

Users want to get the best information as quickly as possible.

To satisfy users, Google will put the best information on the top position.

Thus, so to get the top position all you need to do is provide the best information.

Because that's the most important role of content.

Good content = quality information.

To be able to create the best content, then an SEO practitioner must learn content marketing.

So, we can conclude that in digital marketing positioning SEO and Content Marketing is interconnected.

Then what to do?

By realizing the critical role of content in SEO, then surely you are after this will focus to content creation and publishing content.

Carefully ... This could be a big mistake.

Not all content is good for SEO. If it is created by random, will not produce any.

People do not like to read a lot of content that didn't make sense, so it is with Google.

Therefore please note the following rules:

1. always first quality content

No one wants to read low quality content, Google is not going to want to put a low quality content at the top position.

(Unless there is no other content at all)

So don't make the content quality is low, more and more low quality content on your website then the lower the quality of your overall website.

2. The quantity of content is not too important

Quantity nearly always inversely proportional to quality. Unless you have a lot of professional writers.

The more often you publish content, increasingly difficult sustain quality.

Content is important ...

.. but don't just make the content because you want to have content.

Make sure that what was discussed in your content is not the same as any other website owned, and make sure your content is higher.

3. Google me-rank pages, not the website

They don't care whether the website you have 1000 pages or just 1, which get the best position only the best content.

The number of pages has no effect.

In addition, if you have many pages that target a specific keyword, then it means you will also compete with yourself ... but Google generally showed only 1 page of 1 website.

So, better make 1 content with the quality as high as possible instead of making 2 different content with the exact same topic.

4. Quality content alone is not enough

Although the content of the largest role, but Google is a robot.

Google can determine whether the article is relevant to what is wanted, but they can't directly read articles to determine its quality.

Therefore they require external factors:

Reader satisfaction.

By realizing this, then who should you do after you notify the existence of content published to others.

How to promote the content is described further in this guide.

In the next guide will be discussed further on this.

5. use of keywords

Content marketers often forgets the with keyword.

When keywords play an important role in SEO.

The use of keywords in the article can change an content becomes blunt sword, the sword is sharp, or a double edged sword.

There are 4 major mistakes in the use of keywords to content:

1. Keyword stuffing – using the same keywords over and over in one page, so the hope Google considers this content is relevant to the keywords, and be fatal.
2. Public keyword – target keywords that are too general or broad regardless with search intent or purpose of the search.
3. Without keyword – if you've already published a lot of content, you will feel that the content of the target a certain keyword will get precisely the volume of visitors is larger than that are not targeted at all.
4. Internal competition – 1 website generally appears only once on a single search results page. If more than one of your main keyword targeted content is the same, then you will happen to internal competition page. Because it did diversify keyword for each page.

    

   Exception: understanding search intent

   Not for all the Google search keywords will be me-rank content such as articles, videos, or photos.
   
   There is an exception.
   
   For example: a user did a search with the keyword "buy laptop".
   
   Roughly what results they expect?
   
   
   • Article on how to buy a laptop
   • Laptop buying tips video
   • Online stores that sell laptop
   
   100% want the results of the third.
   
   Google and other search engines are aware of this. Therefore for the keyword "buy laptop" so impossible you can get a good ranking with articles.
   
   So to understand the meaning of the keyword.
   
   When searchers want content Google will provide the content. But if they want to buy the product, then the product sales page will take precedence.